maanantai 10. marraskuuta 2014

Media Agencies


Media agencies make sure a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price.

Media agencies are a third party contractor that a company hires to find the best possible options for a company to promote their product or service.

Tasks:

It is the media agencies task to find the most effective way of targeting a specific audience. The contracting party usually tells them who they want to target and with what product or service. It is then the media agencies task to find out which medium to use to get the message to the target audience the most effectively.

Media agencies try to understand consumer behavior and this way they can use their knowledge to help them. The media agency is in close contact with the client and their brand directors in order to get that same brand message across through all their contact with customers.

Benefits:

Media agencies allow companies to really understand the behavior of their customers. By outsourcing the above mentioned tasks they can safely asume that majority of whom they have wanted to reach, have been reached.

Media agencies also understand the latest in media technology. What trends to follow and which to avoid, for example promoting yourself on MySpace circa 2004 was probably seen as a pretty bad idea but that may have not been clear to many companies.

Media agencies understand who is following which media and they can use this to their benefit. It's also a cost saver as pumping money into a media channel that isn't followed by your target audience would be wasteful.

Deals, media agencies know where to buy ad space and at what costs. Like everything, experience allows you to make smarter decisions and this also holds water when purchasing something.

Disadvantages:

Of course, media agencies can be set in their own ways too. It can be detrimental to a company to outsource a media agency that constantly does the same thing for clients. Rinse & repeat doesn't work anymore, there are too many different ways of gaining information and it's vital to have knowledge in who is using what.

Intramedia: Between 
Intermedia: Within



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